Why Local SEO Is Important for Realtors?

Updated: March 16, 2021

The real estate industry is extremely competitive, both offline and online. The real estate agent dream: quality local leads on autopilot.‍So, how to make the dream comes true? The answer is local SEO in NYC! Yes, SEO (search engine optimization) is vital to your real estate agency’s success. With multiple realtors competing for customers in the same geographic area, real estate is quite an extremely competitive business. Did you know today, 90% of home buyers conduct local searches before they make a purchase or sell anything? With four out of every five consumers use online to buy/sell homes, the agents who master realtor Local SEO, get wins. Yes, in today’s hyper-competitive real estate industry, to reach potential home buyers, it requires ongoing local search engine optimization.

To hit the ground running with local SEO for real estate agents, all you have to do is, hire the best SEO Company that specializes in Local SEO. Here, we have listed the reasons why local SEO for Realtors can make an impact on your overall success.

Reasons Why SEO is Critical for Real Estate Agents

  1. Local SEO is a powerful tool for realtors. By ranking higher on popular search engines, it helps promote your services to sellers, and buyers.
  2. Moreover, real estate depends on geographical factors. Unless you are optimizing your website for the real estate local SEO, you will end up losing the number of conversions, sales and revenue.
  3. Local SEO not only helps improve your website’s ranking in search engines, but also help you reach prospective sellers, at the right moment. Similarly, without local SEO you could be missing out in ranking highly in SERPs, as well as your customers.
  4. Local SEO is a cost-effective way to build strong online visibility, creates brand awareness and trust. In addition, it delivers a high ROI. In short, you can get more leads without spending much.
  5. Local SEO is the best strategy for achieving long-term real estate sales goals.It helps you with driving a flood of targeted traffic to your sales pages and local real estate listings.

Five Easy Steps to Build the Foundation For Local SEO

Step 1: Conduct an SEO Audit, and optimize your website for mobile

Step 2: Create and verify your Google my business account

Step 3: Link your company’s Google+ page to your website

Step 4: Encourage customers to leave more reviews

Step 5: Add each location that pertains to your business

The Bottom Line

Your goal here is to try and get your name and website into the top three search results. Building an effective local SEO plan that focuses on marketing in and around your current location will help realtors reach their goal. All you have to do is, hire the right digital marketing company that specializes in real estate marketing in NYC.