PPC Trends to Watch Out in 2021

Updated: November 21, 2020

2020 has just passed in the blink of an eye, and only a month is left. But, we can’t wait to see what 2020 will bring to the digital marketing world.While PPC is considered the cost-effective marketing strategy in today’s internet marketing, many you are still trying to find out how it works and how to stay up with the new PPC trends.

Well, what will be the biggest trends in PPC marketing in 2021? This might be the most common question among every marketer out there. Take a look at these PPC Sydney trends that are expected to dominate 2021:-

Voice search optimisation

Let’s admit it; most of us are voice-based searchers. Aren’t we? Most of rely on talking to Google, Cortana, Siri, and Alexa more than human beings for right from booking a hotel to finding local flower shops to order flowers. But, how does that impact PPC?

Well, voice search is optimised to work at its best with smartphones, which gives good exposure to the audience as everybody owns a mobile phone now. The keywords are in a simple, spoken language, unlike the typed ones and most of the time, in question phrases. It helps you keep it simple when communicating your products or services with the audiences. Consult your Adwords agency Sydney and choose voice search-based keywords for your PPC campaigns.

Automation of PPC

Automation in PPC will not only help save time and energy but a tremendous amount of money as well. Artificial intelligence and machine learning are used to help reduce labour when it comes to tasks with Google. Automation helps to identify the best ads, right CTA, suggest the best bidding strategy for your product, service, enhance CPC, and generate conversions.

Video ads

While it’s nothing new, you’ll see it as one of the promising trends for PPC in 2021. Display ads are more appealing to get a click and conversions than a text ad. Soon all businesses will adapt to video ads, YouTube ads, Instagram, and Facebook videos, so that’s the reason why this will be the new PPC trend. In fact, video ads will cover most of the social media marketing.

Target audience

It will be another new PPC trend. With PPC, you can easily target an audience, and these features allow you to focus on specific information of the audience, including gender, name, and income etc. It is even possible to set target audiences that should be excluded from the target market. You could target keywords and demographics together to reach a large audience looking for products/ services you offer.

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